Data Controller
The controller responsible for data processing for the purposes of applicable data protection laws, including the General Data Protection Regulation (GDPR), is:
Amarcord Swiss GmbH
Raingässli 1
6300 Zug
Switzerland
General Information
Pursuant to Article 13 of the Swiss Federal Constitution and the applicable provisions of the Swiss Federal Act on Data Protection (FADP), every person has the right to the protection of their privacy and to protection against the misuse of their personal data. The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the applicable data protection laws and this Privacy Policy.
In cooperation with our hosting providers, we make every reasonable effort to protect our databases against unauthorized access, loss, misuse, and falsification.
Please note that data transmission over the Internet (for example, communication by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties cannot be guaranteed.
By using this website, you consent to the collection, processing, and use of data as described in this Privacy Policy.
This website can generally be visited without registration. During your visit, information such as the pages accessed, the names of retrieved files, the date, and the time of access may be stored on the server for statistical purposes without being directly associated with your identity. Personal data, such as your name, address, or email address, is collected only on a voluntary basis wherever possible. Your personal data will not be disclosed to third parties without your consent.
Processing of Personal Data
Personal data means any information relating to an identified or identifiable natural person. A data subject is a person whose personal data is being processed. Processing includes any operation involving personal data, regardless of the means or procedures used, including collecting, storing, disclosing, obtaining, modifying, using, deleting, retaining, or destroying personal data.
We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP). Where applicable, and to the extent that the General Data Protection Regulation (GDPR) applies, we process personal data on the following legal bases pursuant to Article 6(1) GDPR:
- Article 6(1)(a) – Processing based on the data subject's consent.
- Article 6(1)(b) – Processing necessary for the performance of a contract with the data subject or for taking pre-contractual steps at the data subject's request.
- Article 6(1)(c) – Processing necessary to comply with a legal obligation under applicable EU law or the law of a country in which the GDPR applies, in whole or in part.
- Article 6(1)(d) – Processing necessary to protect the vital interests of the data subject or another natural person.
- Article 6(1)(f) – Processing necessary for the purposes of our legitimate interests or those of a third party, provided that such interests are not overridden by the fundamental rights and freedoms of the data subject.
Our legitimate interests include, in particular, operating and improving our website, ensuring information security, enforcing our legal claims, and complying with applicable Swiss law.
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Where longer retention periods are required by law or other legal obligations, we will restrict the processing of the relevant data accordingly.
Use of Cookies
This website uses cookies. Cookies are small text files that are stored on your device and allow certain user-related information to be saved while you use the website.
Cookies enable us to determine, among other things, how often our website is used, the number of visitors, and how users interact with our website. They also help us improve the functionality and user experience of our online services. Cookies may remain stored on your device after your browser session has ended and can be retrieved when you visit the website again.
If you do not wish cookies to be stored, you can configure your web browser to reject cookies. Please note that disabling cookies may result in certain features of this website no longer functioning properly.
You can also object to the use of cookies for online marketing purposes through industry opt-out platforms such as About Ads (United States) or Your Online Choices (European Union). Alternatively, you can disable cookies directly in your browser settings. Please be aware that doing so may limit the availability of certain website functions.
SSL/TLS Encryption
For security reasons and to protect the transmission of confidential information, such as inquiries you send to us as the website operator, this website uses SSL/TLS encryption.
You can recognize an encrypted connection by the change in your browser's address bar from "http://" to "https://" and by the padlock icon displayed in your browser.
When SSL/TLS encryption is enabled, the data you transmit to us cannot be read by unauthorized third parties.
Data Protection for Contact Forms
If you send us inquiries via the contact form, the information you provide in the form, including the contact details you submit, will be stored by us for the purpose of processing your inquiry and handling any follow-up questions.
We will not share this data with third parties without your consent.
Data Protection for Newsletters
If you wish to subscribe to the newsletter offered on this website, we require your email address as well as information that allows us to verify that you are the owner of the provided email address and that you consent to receiving the newsletter.
No additional data is collected. We use this information exclusively for sending the requested newsletter and do not share it with third parties.
You may withdraw your consent to the storage of your data, your email address, and its use for sending the newsletter at any time. You can do so, for example, by clicking the "Unsubscribe" link included in every newsletter.
Objection to Promotional Emails
The use of the contact information published in accordance with legal notice requirements for sending unsolicited advertising or informational materials is hereby expressly prohibited.
The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising material, including spam emails.
Use of Google Maps
This website uses Google Maps to provide interactive maps directly within the website and to offer a convenient map experience.
When you visit a page containing Google Maps, Google receives information that you have accessed the relevant page of our website. This occurs regardless of whether you are logged into a Google account. If you are logged into Google, the information may be associated directly with your Google account. If you do not want this association, you should log out of your Google account before using Google Maps on our website.
Google may store your data as user profiles and use it for purposes such as advertising, market research, and the optimization of its own services. Such analysis may also be carried out for users who are not logged into a Google account, in particular to provide personalized advertising and to inform other users about activities on Google's services.
You have the right to object to the creation of these user profiles. To exercise this right, you must contact Google directly.
For further information about the purpose and scope of Google's data collection and processing, as well as your rights and privacy settings, please refer to Google's Privacy Policy.
Use of Google Ads Conversion Tracking
This website uses Google Ads Conversion Tracking. If you access our website via an advertisement displayed by Google, Google places a conversion tracking cookie on your device. This cookie is set when you click on a Google advertisement and expires after 30 days. It is not used for personal identification.
If you visit certain pages of our website while the cookie is still valid, both Google and we can recognize that you clicked on the advertisement and were redirected to our website. Each Google Ads customer receives a unique cookie, meaning that cookies cannot be tracked across the websites of different Google Ads customers.
The information collected through the conversion cookie is used to compile conversion statistics for Google Ads customers who have enabled conversion tracking. Advertisers receive information about the total number of users who clicked on their advertisement and were redirected to a page containing a conversion tracking tag. However, they do not receive any information that could personally identify individual users.
If you do not wish to participate in conversion tracking, you can disable it by preventing cookies from being stored. For example, you can configure your browser to block cookies in general or specifically block cookies from the domain googleleadservices.com.
Please note that if you use Google's opt-out mechanism, you should not delete the corresponding opt-out cookies while you wish to remain excluded from tracking. If you delete all cookies in your browser, you will need to set the opt-out cookie again.
Use of Google reCAPTCHA
This website uses Google reCAPTCHA, a service provided by Google to determine whether data entered on the website is submitted by a human user or by automated software. As part of this verification process, your IP address and, where applicable, other data required by Google reCAPTCHA are transmitted to Google.
Your input is processed by Google for the purpose of providing the reCAPTCHA service. Google generally shortens your IP address within member states of the European Union or other states party to the Agreement on the European Economic Area before transmitting it. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and shortened there.
Google processes this information on behalf of the website operator to evaluate the use of the reCAPTCHA service. The IP address transmitted by your browser as part of reCAPTCHA is not combined with other data held by Google.
Your data may also be transferred to the United States. Such transfers are carried out in accordance with the applicable safeguards provided by Google for international data transfers.
The processing of your data is based on your consent pursuant to Article 6(1)(a) of the General Data Protection Regulation (GDPR). You may withdraw your consent at any time without affecting the lawfulness of any processing carried out before the withdrawal.
For more information about Google reCAPTCHA and Google's Privacy Policy, please refer to Google's official documentation and Privacy Policy.
Data Protection for Google Analytics
This website uses Google Analytics, a web analytics service provided by Google. If the controller responsible for data processing on this website is located outside the European Economic Area (EEA) or Switzerland, the processing of Google Analytics data is carried out by Google.
The statistics obtained through Google Analytics help us improve our website and make it more useful and relevant for our visitors. This website also uses Google Analytics to perform cross-device analysis of visitor behavior using a User ID. If you have a Google account, you can disable cross-device analysis in your Google account settings under "My Data"and "Personal Data."
The legal basis for the use of Google Analytics is Article 6(1)(f) of the General Data Protection Regulation (GDPR), based on our legitimate interest in analyzing and improving our website.
The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. We use Google Analytics with the "_anonymizeIp()" function enabled, which anonymizes IP addresses before further processing. As a result, IP addresses are shortened, preventing them from being directly linked to an individual. Where personal identification is still theoretically possible, such data is immediately anonymized and any personal data is deleted without delay.
Only in exceptional cases is the full IP address transmitted to a Google server in the United States and shortened there. Google uses this information on behalf of the website operator to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage.
Google Analytics uses cookies. The information generated by these cookies about your use of this website is generally transmitted to and stored on Google's servers in the United States. You can prevent the storage of cookies by adjusting your browser settings. However, please note that doing so may limit the functionality of certain parts of this website.
You can also prevent Google from collecting and processing data generated by cookies (including your IP address) by downloading and installing the Google Analytics Opt-out Browser Add-on.
Alternatively, you can disable Google Analytics by using Google's Opt-out mechanism. This stores an opt-out cookie on your device that prevents Google Analytics from processing your data. Please note that if you delete your browser cookies, the opt-out cookie will also be removed and must be reactivated. Opt-out settings are browser-specific and must be configured separately for each browser and device.
Data Protection for Google Ads
This website uses Google Ads, an online advertising service provided by Google. Google Ads uses cookies to display relevant advertisements to users, improve campaign performance reports, and prevent the same advertisements from being shown repeatedly. Using a cookie ID, Google can determine which advertisements have been displayed in which browser and can prevent them from appearing multiple times.
Google Ads may also use cookie IDs to track conversions related to ad interactions. For example, this occurs when a user sees a Google Ads advertisement and later visits the advertiser's website using the same browser and completes an action such as making a purchase. According to Google, Google Ads cookies do not contain personally identifiable information.
Through the use of these marketing tools, your browser automatically establishes a direct connection with Google's servers. By integrating Google Ads, Google receives information that you have visited the relevant section of our website or clicked one of our advertisements. If you are logged into a Google service, Google may associate your visit with your Google account. Even if you are not logged in or do not have a Google account, Google may collect and store your IP address.
You can prevent participation in this tracking process in several ways:
- By adjusting your browser settings, particularly by blocking third-party cookies.
- By disabling conversion tracking cookies through your browser settings for the domain www.googleadservices.com.
- By disabling interest-based advertising through the About Ads self-regulatory platform (this preference may be reset if you delete your cookies).
- By permanently disabling personalized advertising in supported browsers such as Firefox, Microsoft Edge, or Google Chrome using Google's available settings.
Please note that disabling cookies or advertising features may limit the functionality of certain parts of this website.
The legal basis for processing your personal data is our legitimate interest pursuant to Article 6(1)(f) of the General Data Protection Regulation (GDPR), provided that your interests or fundamental rights do not override these interests.
For further information about Google Ads, please visit the official Google Ads website. Additional information about Google's privacy practices can be found in Google's Privacy Policy. You may also visit the Network Advertising Initiative (NAI) website for further information about online advertising and opt-out options.
Google Tag Manager
We use Google Tag Manager, a solution that allows us to manage website tags through a single interface. This enables us to integrate services such as Google Analytics and other Google marketing tools into our website.
Google Tag Manager itself does not process any personal data. It merely facilitates the implementation and management of tags. Any processing of personal data is carried out by the respective Google services integrated through Google Tag Manager.
For more information about Google's data processing practices, please refer to Google's Terms of Service and Usage Policies.
Data Protection for Facebook
This website uses features provided by Facebook. When you visit pages on our website that contain Facebook plug-ins, a connection is established between your browser and Facebook’s servers. During this process, certain data is transmitted to Facebook.
If you have a Facebook account, this data may be linked to your user account. If you do not wish Facebook to associate this data with your account, please log out of Facebook before visiting our website.
Interactions such as using the comment function or clicking the "Like" or "Share" buttons are also transmitted to Facebook.
For more information, please refer to Facebook’s Privacy Policy.
Data Protection for Instagram
Our website integrates features of the Instagram service. These features are provided by Instagram. If you are logged into your Instagram account, you can link the content of our website to your Instagram profile by clicking the Instagram button. This enables Instagram to associate your visit to our website with your user account.
Please note that, as the provider of this website, we have no knowledge of the content of the data transmitted to Instagram or how Instagram uses such data.
For more information, please refer to Instagram’s Privacy Policy.
Data Protection for YouTube
This website integrates features of the YouTube service. YouTube is operated by Google Ireland Limited, a company incorporated and operating under Irish law, with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited provides YouTube services within the European Economic Area (EEA) and Switzerland.
Your legal agreement with YouTube is governed by YouTube’s Terms of Service, which are available on the YouTube website. These terms constitute a legally binding agreement between you and YouTube regarding your use of the service.
Google’s Privacy Policy explains how YouTube processes and protects your personal data when you use the service.
Notice on Data Transfers to the United States
Our website uses tools provided by companies based in the United States. When these tools are active, your personal data may be transferred to the respective companies' servers in the United States.
Please note that, under EU data protection law, the United States is not generally considered a secure third country. U.S. companies may be required to disclose personal data to government authorities without providing affected individuals with effective legal remedies. Therefore, it cannot be ruled out that U.S. authorities (e.g. intelligence agencies) may process, analyze, and store your data located on U.S. servers for surveillance purposes. We have no influence over these processing activities.
Copyright
The copyright and all other rights to the content, images, photographs, and other files published on this website belong exclusively to the operator of this website or to the specifically named rights holders. Any reproduction of such materials requires the prior written consent of the respective copyright holder.
Any person who infringes copyright without the permission of the respective rights holder may be subject to criminal prosecution and may also be liable for damages.
General Disclaimer
All information published on our website has been carefully reviewed. We strive to ensure that the information we provide is accurate, complete, and up to date. However, errors cannot be entirely excluded. Therefore, we do not guarantee the completeness, accuracy, or timeliness of any information, including editorial and journalistic content. Liability claims arising from material or immaterial damages caused by the use of the information provided are excluded, unless there is proven intentional misconduct or gross negligence.
The publisher reserves the right to modify or delete content at any time and without prior notice and is under no obligation to update the content of this website. The use of, or access to, this website is at the visitor's own risk. The publisher, its clients, and its partners shall not be liable for any damages, including direct, indirect, incidental, foreseeable, or consequential damages, allegedly resulting from the use of or access to this website.
The publisher also accepts no responsibility or liability for the content or availability of third-party websites that can be accessed via external links from this website. The operators of those linked websites are solely responsible for their content. The publisher expressly dissociates itself from any third-party content that may be unlawful, give rise to legal liability, or violate public decency.
Changes
We may amend this Privacy Policy at any time without prior notice. The version currently published on our website shall apply. If this Privacy Policy forms part of an agreement with you, we will inform you of any updates by email or by other appropriate means.
Questions for the Data Protection Officer
If you have any questions regarding data protection, please send us an email or contact the person responsible for data protection within our organization, whose details are provided at the beginning of this Privacy Policy.
Source: SwissAnwalt
© Amarcord Swiss GmbH