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Amarcord - 

Making Elegance 

Effortless Again 

Our Story 

Founded in 2016 by siblings Keren and Samuel, Amarcord was created from a shared passion for Italian elegance, exceptional craftsmanship and timeless menswear. What began as a vision has grown into a destination for gentlemen who appreciate quality, individuality and personal service.

Our Story 

Founded in 2016 by siblings Keren and Samuel, Amarcord was created from a shared passion for Italian elegance, exceptional craftsmanship and timeless menswear. What began as a vision has grown into a destination for gentlemen who appreciate quality, individuality and personal service.

Curated Pieces, 

Made in Italy  

Amarcord brings together Italian craftsmanship, Sicilian warmth and personal tailoring in Zug. Every garment is created with care, individuality and a deep respect for timeless style.


Curated Pieces, 

Made in Italy  

Amarcord brings together Italian craftsmanship, Sicilian warmth and personal tailoring in Zug. Every garment is created with care, individuality and a deep respect for timeless style.


Our Philosophy

At Amarcord, we believe true style goes beyond clothing. It is an expression of character, confidence and personality. Every garment we offer is carefully selected or crafted to help our clients feel their absolute best, both in appearance and presence.

Our Philosophy

At Amarcord, we believe true style goes beyond clothing. It is an expression of character, confidence and personality. Every garment we offer is carefully selected or crafted to help our clients feel their absolute best, both in appearance and presence.



Our Commitment

From the first consultation to the final fitting, every detail is guided by dedication, expertise and genuine passion. Whether ready-to-wear or bespoke, our mission remains the same: to provide an exceptional experience and create garments that stand the test of time.

Our Commitment

From the first consultation to the final fitting, every detail is guided by dedication, expertise and genuine passion. Whether ready-to-wear or bespoke, our mission remains the same: to provide an exceptional experience and create garments that stand the test of time.